B2B MARKETING LEADER
I build the
system behind
commercial growth.
Brand, demand, content, CRM and sales should not feel like separate departments to the person deciding whether to buy.
Explore my career ↗MARKETING, MADE COMMERCIAL.
B2B MARKETING LEADER
Brand, demand, content, CRM and sales should not feel like separate departments to the person deciding whether to buy.
Explore my career ↗ABOUT VIKASH
LAST 12 MONTHS
₹24 CrBusiness revenue contributed through integrated marketing, CRM-led targeting and sales alignment.
PIPELINE EXPANSION
01 / 04Pipeline growth built through positioning, demand and a stronger sales handoff.
THE MARKETING OS
CAREER IMPACT
₹100 Cr+Revenue impact across 12+ yearsLEADERSHIP
15+Marketing professionals built and led across content, digital, design, events and execution.WHAT I BUILD
Clear positioning and campaigns that make the right buyers pay attention.
Lead flow, nurture, sales handoff and pipeline visibility that teams can trust.
Buyer-first product thinking, focused prototypes and practical products such as QueryCite.
Connecting product workflows, data and tools so a useful system does not become manual work.
Research, content and operating workflows that improve speed without losing judgment.
Analytics and feedback loops that turn activity into informed commercial decisions.
THE OPERATING STACK
THE BLOG / INSIDE THE BUYING COMMITTEE
Practical B2B marketing, buyer-behaviour and revenue-system lessons for people who want commercial movement—not vanity metrics.
Read the blog ↗