B2B GROWTH / BUYER BEHAVIOUR
Your B2B Funnel Is Not Broken. Your Buyer Has Changed Jobs.
A pipeline can look healthy while a deal quietly loses its internal champion. The answer is committee coverage, not more lead volume.
SINHA
THE BLOG / INSIDE THE BUYING COMMITTEE
THE BLOG / NEWSLETTER
Notes from
inside the buying
committee.
Practical B2B marketing, buyer behaviour and revenue-system lessons for marketers and business leaders.
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B2B GROWTH / BUYER BEHAVIOUR
The Most Expensive Mistake Isn’t a Bad Decision. It’s Solving the Wrong Problem.
Why better diagnosis beats better execution, and a practical framework for finding the real business problem before acting.
B2B GROWTH / BUYER BEHAVIOUR
Your B2B Funnel Is Not Broken. You Are Selling to Only One Person.
Most complex deals are decided by a group. The gap is not more leads—it is marketing that speaks to the entire buying committee.
B2B GROWTH / BUYER BEHAVIOUR
The Buyer Does Not Experience Your Org Chart.
Why brand, demand, CRM and sales must feel like one commercial journey to the person deciding whether to buy.
B2B GROWTH / BUYER BEHAVIOUR
When Marketing Activity Starts Looking Like Progress.
How to move a team from reporting effort to proving commercial value—without reducing marketing to a dashboard.
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