VIKASH
SINHA

B2B LEAD GENERATION / IT SERVICES

B2B LEAD GENERATION CONSULTANT / INDIA

Build a lead system that sales can use.

For SaaS and IT services companies that need more than lead volume. I help turn positioning, website conversion, campaigns, CRM and sales handoff into one commercial system.

The problem is usually not “more leads.” Demand breaks when marketing, the website and sales tell different stories.

You may already spend on outreach, paid media, content or referrals. But if the offer is generic, the buyer is poorly defined, the conversion path is weak or sales gets no useful context, activity becomes expensive noise.

How the work happens

  • 01Find the commercial constraint
    Review the ICP, buying committee, current lead sources, website path and sales feedback before adding activity.
  • 02Sharpen the offer and message
    Make the problem you solve, proof you have and next step clear enough for the right buyer to act.
  • 03Build the demand path
    Connect content, landing pages, campaigns, outreach support and lead nurture around one buyer journey.
  • 04Close the learning loop
    Use CRM and sales feedback to distinguish useful demand from cheap leads, then improve the system.

    • What you should leave with

    • A defined ideal customer profile and buying committee
    • Clearer positioning, proof and campaign messaging
    • A website or landing-page path designed for enquiries
    • A practical lead-qualification and sales-handoff process
    • Reporting that connects activity to pipeline quality

    START WITH A STRAIGHT CONVERSATION

    Tell me where lead generation is getting stuck.

    I will tell you plainly whether the problem is one I can help solve.

    Vekaashsenha@gmail.com ↗